IN BRIEF

Nouf Almarri (نوف المري) is a Qatari investor and technology leader based in Doha. She founded Azm Investments in 2019 to back early-stage founders in Qatar and the MENAT region, and Banan Ventures in 2024, a venture studio that builds Arab artisans and makers into global brands. She spent two decades in Qatar's government technology sector, leading the digital transformation of more than 90 government services and national platforms including Kawader and Eskan. She holds a BSc in Computer Science from Qatar University and an Executive Master's from HEC, and is a member of the 300 women angel investors network at Qatar Science & Technology Park, Finjan VC and Falak VC.

نوف المري مستثمرة وقيادية قطرية في مجال التكنولوجيا، مقيمة في الدوحة. أسّست «عزم للاستثمار» عام 2019 لدعم المؤسسين في مراحلهم المبكرة في قطر ومنطقة الشرق الأوسط وشمال أفريقيا وتركيا، و«بنان فنتشرز» عام 2024، وهو استوديو مشاريع يحوّل الحرفيين والصنّاع العرب إلى علامات تجارية عالمية. أمضت عقدين في قطاع التكنولوجيا الحكومي في قطر، قادت خلالهما التحوّل الرقمي لأكثر من 90 خدمة حكومية ومنصات وطنية منها «كوادر» و«إسكان». تحمل بكالوريوس علوم الحاسب من جامعة قطر وماجستيراً تنفيذياً من HEC، وهي عضو في شبكة «300» للمستثمرات الملائكيات في واحة قطر للعلوم والتكنولوجيا، وفي «فنجان» و«فلك» للاستثمار الجريء.

ABOUT ME

For twenty years I worked where a nation’s technology is quietly decided, building the platforms a country depends upon, the systems that outlast the hands that sign them, the infrastructure no citizen sees yet everyone stands upon. I was, for two decades, a strategic leader and advisor in national technology, and I led the transformation of more than ninety government services.

Somewhere in those years I learned the thing I now build everything on: the surface is never the work. Profit, titles, the things that show, they tell you a thing exists. They never tell you whether it deserves to. What lasts is decided underneath, in the quieter questions most people are too impatient to ask.

So today I ask them. Through Azm, I back the founders building what comes next, by the measure of worthiness, not only profit. Through Banan, I carry artisanal masters from a local lineage to the world. In both, I do the same thing I have always done: find rooted talent, and build the frame that lets it rise, then step back, so it stands on its own.

And I write, because writing is how the thinking gets done.

  • Digital Sovereignty

  • National Technology Strategy

  • Institutional Design

  • Responsible AI

  • Public-Sector Leadership

  • Board Governance

  • Venture Architecture

  • Writing & Thoughts

SPECIALIZATIONS

The investing:
Worthiness-Based Investing · Early-Stage Ventures · Own-Capital Investment · MENAT Markets · Founder Backing · Portfolio Judgment

The building & the record:
Venture Studios · Artisanal Brand-Building · Responsible Technology · National Digital Infrastructure · Institutional Design · Strategic Advisory

MY APPROACH

Worthiness before profit.

Anything can be made profitable for a while. The harder question, does it deserve to exist, is the one I ask first.

Build the Frame, Then Step Back

The strongest structures set others free. A maker becomes a brand, a nation becomes a sovereign, a team owns the system we built together — and the architect steps back, so the thing can finally stand on its own.

Build to Last

I would rather build one thing that endures than ten that impress. Every system, institution, and brand I shape is made to outlast the moment — and the person — that made it.

EXPERIENCE

Azm Investments logo
Founder · Azm Investments

Capital and conviction for the builders of what comes next.

2019 - Present

Azm Investments logo
Founder · Azm Investments

Capital and conviction for the builders of what comes next.

2019 - Present

Banan Ventures logo
Founder · Banan Ventures

A venture studio carrying Arab artisanal masters to the world.

2024 - Present

Banan Ventures logo
Founder · Banan Ventures

A venture studio carrying Arab artisanal masters to the world.

2024 - Present

State of Qatar emblem
Technology · Government of Qatar

Two decades as a strategic leader and advisor in national technology — building the platforms and digital infrastructure a country stands upon, including the transformation of 90+ government services.

2005 - Present

State of Qatar emblem
Technology · Government of Qatar

Two decades as a strategic leader and advisor in national technology — building the platforms and digital infrastructure a country stands upon, including the transformation of 90+ government services.

2005 - Present

RECOGNITION

Kawader national recognition, 2025
Kawader — National Recognition

Recognized for Kawader, the national platform matching a nation's talent to its callings through responsible AI.

2025

Kawader national recognition, 2025
Kawader — National Recognition

Recognized for Kawader, the national platform matching a nation's talent to its callings through responsible AI.

2025

Data maturity national recognition, 2024
Data Maturity — National Recognition

The institution ranked first in the country, on the strength of the data governance built beneath it.

2024

Data maturity national recognition, 2024
Data Maturity — National Recognition

The institution ranked first in the country, on the strength of the data governance built beneath it.

2024

MY TOOLKIT

OKR Framework icon
OKR Framework

Strategic Planning

OKR Framework icon
OKR Framework

Strategic Planning

EOS Traction system icon
EOS (Traction)

Operating System

EOS Traction system icon
EOS (Traction)

Operating System

Notion documentation platform icon
Notion

Documentation

Notion documentation platform icon
Notion

Documentation

Miro collaboration platform icon
Miro

Collaboration

Miro collaboration platform icon
Miro

Collaboration

PERSONAL NOTE

Beyond the work, I am in Doha — reading, writing, and raising a family alongside the things I build. I believe the work that lasts is built meaningfully, with care, and in good company.

And I hold to a single quiet measure for all of it: حياة طيّبة وأثر طيّب — a good life, and a good trace.

If you are building something that deserves to exist, we should speak.

Through Azm, I back the founders building what comes next. Through Banan, I carry masters to the world. Both begin with a single question, is it worthy?

© All Rights Reserved - 2026

If you are building something that deserves to exist, we should speak.

Through Azm, I back the founders building what comes next. Through Banan, I carry masters to the world. Both begin with a single question, is it worthy?

© All Rights Reserved - 2026